New Year's frenzy: Zomato clocks sales worth Rs 91 crores in a day

Food delivery major Zomato has crossed 2 million orders today, the company's CEO Deepinder Goyal said in a tweet. This comes as majority of Indians are expected to stay indoors on the New Year's Eve night when restrictions are in place across major metros. Goyal added that the app is also receiving more tha n 7,000 orders per minute and will likely touch peak at 8.30 pm. Nearly 36,000 Biryanis have been ordered from the platform on December 31.

"36,000 biryanis in transit right now across the country. That's 12 tonnes of rice on bikes waiting to be eaten," Goyal tweeted from the conventional war-room that the firm has set up to keep a tab on the rising order volumes.

With Section 144 and strict restrictions in place across major cities in India, food delivery giants are preparing to deliver at a neck-breaking speed to cater to the demand on New Years Eve.

Goyal also said that the Zomato app opened 91 per cent week-on-week higher on December 31, compared to December 24.

He added that cakes remain the hot favourite on New Year's eve with a cake being ordered every second. Rival Swiggy also broke into live-tweeting on the D-day and said that one of their partners, Meghana Biryani sold over 400 kilos of biryani on New Year's eve last year and are preparing for more than 1,000 kilos this year.